![]() “From growing up watching my father play in Counter Strike 1.6 and Quake tournaments, to now going to college and being involved with the industry in both the collegiate and professional sides, esports has always played a part in my life,” Frosch said. In addition to being heavily involved in Northwood Esports, Frosch has served as operations director and community manager for Elevate, an esports organization dedicated to leading and innovating in player management, relationships with sponsors and partners, and setting a standard for professionalism in one of the largest-growing industries in the world. Jacob looks forward to leading the program with Frosch. To date, seven Northwood Esports players have gone on to play professionally. Jacob said his priorities include continuing the program’s tradition of having players recruited by professional competitive esports teams. He was instrumental in recruiting our freshmen and sophomore classes, and he is beloved by our upperclassmen.” ![]() “I couldn’t be happier for Jacob, Aden and our players - all of whom are very endeared toward Jacob. “I am confident Jacob is the right person to lead Northwood Esports into a new chapter of success,” Elsen said. Elsen is taking a break from esports coaching and has accepted a position that will take him out of state. Jacob has been integral in Northwood Esports, learning directly from Coach Elsen, who was voted Program Director and Coach of the Year by the National Association of Collegiate Esports. It is now considered the clear powerhouse collegiate esports program in the U.S. Northwood University was one of the first colleges in Michigan to form a collegiate esports program. “Jacob and Aden are an ideal pair to continue the success that has been made since our program’s formation in 2019.” “For the first time in program history, our esports coaching staff will consist entirely of Northwood alumni,” commented Dean of Student Affairs Andy Cripe. Both Frosch and Jacob are graduates of Northwood University. Jacob will be assisted by Aden Frosch, a former Northwood Esports player who has served as team manager and content production lead over the last year. Jacob to lead a new chapter in the program’s brief – but storied – history, which includes two world championships 14 national titles and 57 conference championships. The University is tapping into Assistant Director Jacob R. Northwood University is excited to announce a new leadership team to oversee Northwood Esports, the nation’s first collegiate esports dynasty.
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